Digital Marketing Specialist

Digital Marketing Specialist Location: Burlington, ON Reporting to: Senior Brand Marketing Manager Brands: Turtle Jack’s Muskoka Grill & Coop Wicked Chicken & Bar About the Role We’re on the hunt for a creative, driven, and digital obsessed Digital Marketing Specialist to join our team You'll help shape the online presence for two exciting brands and bring hospitality to life across digital channels. This role is perfect for someone who’s hungry to grow and eager to make an impact. If you thrive in a fast-paced environment and bring fresh, bold ideas to the table – this could be your next big move You’ll be part of a small but mighty team that values creativity, initiative, and genuine passion for hospitality. You’ll collaborate with internal teams and external partners to execute digital initiatives that drive awareness, engagement, and loyalty. What we offer 3 weeks of vacation 5 days of flexible leave $2000 reimbursement for professional certifications and continuing education requirements Flexible working hours Half-day Fridays year-round Company health and dental plans, with an additional $300 personal wellness expense account Employee assistance program with access to mental health, legal, and financial counseling services Employee profit-sharing plan with employer contribution Monthly company-wide recognition awards Company social events, including webinars, town halls, and team activities Casual dress code Free parking at the office What You’ll Do As our in-house digital expert, you’ll own the digital presence of Turtle Jack’s and Coop Wicked Chicken & Bar—crafting content, driving engagement, and turning digital trends into actionable strategies. Key Responsibilities Collaborate with agency partners on social strategy and monthly calendars Manage content calendar, community engagement, and reporting Work with agency partners to plan and execute Meta and Google ads Manage and optimize Pelmorex ad campaigns Launch and manage seasonal campaigns across digital channels Track KPIs and provide actionable insights to improve performance Develop and deploy email campaigns that support our calendar and drive loyalty Analyze performance metrics and provide recommendations for optimization Support database growth through lead generation and acquisition tactics Oversee content updates, optimizations, and enhancements to brand websites Collaborate with internal web and IT teams to improve UX and drive conversions Manage our third party aggregators and provide strategies for increasing sales Support restaurants with tailored local marketing plans Travel to stores for campaign launches, photoshoots, and training support, as needed Support with loyalty and guest inquiries, gift card fulfillment, and admin tasks as needed What You Bring 2 years of digital marketing experience Post-secondary degree or diploma in Marketing, Digital Media, Communications or related field Restaurant experience and knowledge of industry a bonus. Passion for hospitality, food and beverage a must Proven experience with Social platforms (Instagram, TikTok, Facebook), Meta Ads Manager (Google Ads is a bonus) and Email marketing tools Strong communication, project management, and time-management skills Highly organized with a keen attention for details and eye for visual content A proactive, positive attitude and ability to thrive in a fast-moving environment Creative thinker who’s energized by solving problems and bringing ideas to life Collaborative and adaptable team player with high accountability and initiative Driver’s license and willingness to travel occasionally Who you are (asset) A creative thinker with content creation or graphic design skills (Canva, Adobe Suite) An up-and-coming SEO expert Passionate about food, hospitality, storytelling, and creating unforgettable, authentic guest experiences (a must) Let’s Talk Culture We act fast, think boldly, and always keep things real. If you thrive in a fast-paced, collaborative environment and love seeing your work in action, you’ll fit right in. But if you're uncomfortable with change or looking to coast—we’re not your place. About the Brands Turtle Jack’s Muskoka Grill A casually elevated dining experience inspired by the cottage lifestyle. With 19 locations across Ontario and a flagship in Muskoka, Turtle Jack’s brings together fresh house-made food, dockside cocktails, and a warm, welcoming vibe. Coop Wicked Chicken A bold, cheeky, and craveable chicken joint that’s redefining casual dining. Known for throwback vibes, house-made comfort food, and unforgettable experiences, Coop is a young brand with big plans for growth. MTY Group One of Canada’s largest franchisors with over 90 brands and 7,000 locations worldwide. MTY is driven by innovation, entrepreneurship, and a passion for hospitality. Any offer of employment will be conditional upon a background check, including a criminal record check.

Location: Burlington, CA

Posted Date: 4/12/2025