Sales Representative

Key Responsibilities: Sales Development and Relationship Management Develop and maintain relationship with key clients including restaurants, wine, retailers, and distributors Identify and target new sales opportunities to expand market share Build and maintain long-term business relationship with decision-makers within client accounts Product Knowledge and Promotion Promote and sell the company's range of wines and related products, ensuring clients understand product features and benefits Educate clients about the wines, the wine-making process, and food pairings, showcasing the company's expertise and high-quality offerings Offer samples and wine tastings to clients to encourage purchases and improve brand exposure Sales Targets and Reporting Meet or exceed monthly, quarterly, and annual sales targets and KPIs Maintain accurate records of client interactions, sales activities, and opportunities using CRM tools Prepare and present regular sales reports to management, detailing progress, challenges, and sales performance Customer Service Provide exceptional customer service, resolving any issues or concerns promptly Assist clients with wine selection, ordering, delivery scheduling, and any after-sales support Market Research and Competitor Analysis Stay informed about industry trends, new products, and competitor activity Share relevant market insights with the team to help adapt strategies and stay ahead of the competition Event Participation and Brand Representation Represent the company at wine tastings, trade shows, and industry events Help organize and participate in promotional events and campaigns aimed at increasing brand awareness and product visibility Key skills and Qualification: Experience Proven experience in sales, preferably in the food, beverage, or hospitality industry Experience in wine sales is a plus Strong track record of meeting or exceeding sales targets and KPIs Wine Knowledge A solid understanding of wines, wine regions, and the wine industry WSET (Wine & Spirit Education Trust certification or similar qualifications but not mandatory Sales Skills Exceptional communication and negotiation skills Strong ability to build and maintain client relationships Self-motivated, result-driven, and goal-orientated with excellent organizational skills Customer Service Ability to understand and meet customer needs while providing exceptional service Tech Proficiency Familiarity with CRM software, Microsoft Office, and general sales tools Comfortable with reporting and tracking sales performance Valid Driver's License A clean driving record and the ability to travel locally to meet clients, attend events, and deliver products as needed Personal Characteristics: Passionate about wine Genuine enthusiasm for wine and the wine industry Proactive and Driven Ability to identify opportunities and take the initiative to drive sales Adaptable Able to adjust to changes in market and customer preferences Team Player While working independently, the candidate must collaborate with the broader team to share insights and contribute to overall success

Location: Western Cape, ZA

Posted Date: 3/30/2025