Mobile Growth Marketing Manager

Mobile Growth Marketing Manager Location: Remote Duration: 12 months, potential to extend Pay: up to $58/hr, DOE (W2 and option for benefits) Planet Interactive's well-known hospitality client is looking for a Mobile Growth Marketing Manager The role will be 40 hours a week and is fully remote. As the Mobile Growth Marketing Manager , you will play a critical role in developing and maintaining the Brand's CPA (Cost Per Acquisition) and CPI (Cost Per Install) partnerships to drive efficient and scalable customer growth. Your responsibilities include driving the strategy, development, analysis, execution and monitoring of pay for performance partnership marketing programs and campaigns. You will collaborate closely with key stakeholders across Product, Data Science, Supply, and Creative to bring to life great partnerships and drive great ROI. The ideal candidate will have a combination of strong affiliate marketing and management experience, project management and top notch analytic skills. Responsibilities: Own end-to-end digital acquisition campaign performance, from strategy development to capturing business requirements, to planning, delivery, execution and reporting on performance metrics (Cost Per Acquisition, Cost Per Install, etc). Identify partnership opportunities that can meet efficiency and scale requirements, create business proposals and collaborate with cross-functional teams across finance, legal and marketing to assess opportunities Partner with Engineering to implement new partnerships and support ongoing ones Analyze campaign performance and identify optimization opportunities Partner with Finance to forecast campaign performance across quarters Qualifications: Hands on campaign management experience, implementing marketing campaigns, data, measure, and optimize to make changes to campaigns Mobile Growth Marketing/Performance Marketing; Mobile DSP (demand side platform) PA and CPI : Performance based metrics; ROI 8 years of relevant work experience at a large B2C company, with preference in the consumer internet space of travel, technology, or lifestyle. Significant experience working closely with product, digital marketing, and data analytics functions. Experience with App Store Marketing, App Store Optimization preferred Proven leadership capabilities, experience working with diverse cross functional teams and managing workflows involving numerous parties. Appetite for a fast-paced, collaborative environment and desire to constantly reassess and make the work better. Excellent written and oral communication, sharp analytical skills, attention to detail, and ability to simplify is key.

Location: Sunnyvale, CA, US

Posted Date: 1/14/2025