Brand Lead

Brand Lead £50,000 - £60,000 Competitive package West Midlands. Hybrid 2/3 days (WFH) Permanent. Better Placed are delighted to be working with a well-recognised consumer brand in their search for a Brand Lead. £2 billion turnover business, with continued growth Continued investment (people, technology and resource) – multi-million investment Award willing FANTASTIC reputation High-street brand name Hybrid working (2 days per week) Competitive benefits package £multi-million Media budget Exceptional in house teams including Digital & Paid, Insight & Analytics (huge team), CRO & Product, CRM & Loyalty, Social & Content and Creative. Around 40 people in marketing with some of the UKs best consumer brands across Retail/ FMCG and Travel. As Brand Lead, you’ll be responsible for: Managing the ongoing development of the brand and brand strategy, continuing to drive growth, brand performance and the overall position in the market. Developing the brand proposition and creating frameworks for the business to roll out Monitor brands performance against agreed targets and report accordingly. Coordinate with the internal digital, creative and data team for the delivery of the multi-channel / through the line campaign & communications for the brand. Understand customer behaviour, market trends and competitors (supported by their in house insights team) to influence key decisions made about the brand. Manage external brand communications including POS, PR, and Digital. Key events and promotions Highlights of the role, of course much more detail to share when we pick up on a call. The successful candidate must have: Strong Marketing/ Brand experience, brand concept and strategy as well as campaign co-ordination Ideally experienced in hospitality/ leisure with some food & drink experience. A strong background in brand building Experience coordinating multi channels campaigns – PR, Digital, Marketing, Print, Content, ATL, TTL etc. Plenty of experience in a customer centric environment as this role has a real focus on customer experience Excellent communications and stakeholder management experience.

Location: West Midlands, GB

Posted Date: 1/10/2025