Social Media Manager

We’re looking for an experienced Social Media Manager based in the Portland, OR area to drive our clients’ organic social media presence with creativity, strategic thinking, and a results-oriented approach. In this role, you’ll be responsible for developing, executing, and optimizing social media strategies that enhance brand awareness, engagement, and growth across multiple platforms. The ideal candidate has a strong background in social media management, content creation, and audience engagement, with a keen eye for analytics and insights that inform and improve campaign effectiveness. You’ll work closely with our digital and creative teams to ensure alignment with our clients’ overarching marketing objectives and brand values. Key Responsibilities Lead social media strategy, crafting and executing campaigns that drive engagement, brand loyalty, and growth across key platforms, including Meta, TikTok, YouTube, and Pinterest. Manage social media content calendars, coordinating posts and promotions that align with key brand and campaign objectives. Develop social media creative and compelling content, from copywriting to visuals, that resonates with target audiences on each platform. Collaborate with the Assistant Creative Director to gather brand feedback and ensure production support aligns with social media strategies. Lead how social media supports and integrates into overarching brand campaigns led by the creative team, ensuring consistency and amplification of the brand’s message. Oversee the Community Manager, ensuring quality and consistency in responses and posts, and providing backup support when needed. Collaborate with the paid media team to execute on monthly post boosting, strategically selecting content to amplify and drive greater reach and engagement and setting live in Ads Manager. Monitor, analyze, and report on social media performance, leveraging insights to optimize future content and strategies. Engage with audiences in real-time, fostering community relationships and amplifying brand presence across all channels. Work closely with internal teams to ensure cohesive messaging and alignment with broader digital marketing efforts, including email and SMS campaigns. Stay informed of trends and best practices in social media to keep our clients’ content fresh, relevant, and engaging. Support new business initiatives by contributing social media strategies and recommendations during client pitches. Bring Your Experience 5-7 years of experience in social media management, preferably within an agency environment. Proven expertise in crafting and executing social media strategies that drive measurable results. Strong writing and content creation skills, with the ability to adapt tone and messaging to different brands and audiences. Experience with social media analytics tools (e.g., Sprout Social, Hootsuite) and the ability to translate data into actionable insights. Collaborative mindset with the ability to work closely with creative, PR, and digital teams. Bachelor’s degree in marketing, communications, PR, or a related field preferred. About Us Maxwell is a woman-owned, integrated marketing agency serving national consumer brands in food & beverage, wellness, outdoor, hospitality and tourism. Among its clients include Bob’s Red Mill, Dave’s Killer Bread, and Mountain House. It’s a tight-knit, collaborative team that works with marketing leaders ready to think big, embrace new opportunities and make game-changing shifts. Based in Portland, Ore., the 24-year-old company offers a flexible, hybrid work model. Its home base is a renovated art gallery complete with a fully functioning test kitchen and content production studio. Maxwell is an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce. We believe a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. Maxwell is actively working to better reflect the cultures of our community and the people our clients serve. We believe different values, experiences and backgrounds are not only a better representation of society they contribute to two of our most important deliverables: fresh thinking and creativity. How to Apply Visit thinkmaxwell.com to view and apply. If you’re excited by this role, but don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements. Maxwell is an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce. We believe a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. Maxwell is actively working to better reflect the cultures of our community and the people our clients serve. We believe different values, experiences and backgrounds are not only a better representation of society they contribute to two of our most important deliverables: fresh thinking and creativity.

Location: Portland, OR, US

Posted Date: 1/9/2025