Brand Lead

We're working with a super business with hybrid working on the table - looking for a 12 months mat cover role as Brand Lead. You will come from the world of retail (store), restaurants, hospitality, leisure facilities etc. Your experience will have been instrumental in driving traffic / footfall to the locations you worked within (so this isn't suitable for someone who has an ecommerce only background). You will be responsible for: Developing the brand proposition and creating frameworks for the business to roll out The brand proposition will include food, drink, entertainment, service and atmosphere standards, customer journey, design and environment, pricing strategy etc Building and delivering a brand with a strong ROI in terms of performance, cash margin volume growth and brand awareness Creating communication strategy, including visual identity Ensuring the proposition is created in a way to maximise customer experience, competitive edge and sales/profitability You will manage an executive and be responsible for their workload within the overarching larger team. You will have excellent commercial acumen, be a great influencer and be comfortable reporting to senior stakeholders.

Location: West Midlands, GB

Posted Date: 1/8/2025