Brand Lead

Brand Lead

£50,000 - £60,000 + Competitive package

West Midlands. Hybrid 2/3 days (WFH)

Permanent.

Better Placed are delighted to be working with a well-recognised consumer brand in their search for a Brand Lead.

• £2 billion+ turnover business, with continued growth
• Continued investment (people, technology and resource) – multi-million investment
• Award willing! FANTASTIC reputation!
• High-street brand name
• Hybrid working (2 days per week)
• Competitive benefits package

• £multi-million+ Media budget
• Exceptional in house teams including Digital & Paid, Insight & Analytics (huge team), CRO & Product, CRM & Loyalty, Social & Content and Creative.
• Around 40+ people in marketing with some of the UKs best consumer brands across Retail/ FMCG and Travel.

As Brand Lead, you’ll be responsible for:

• Managing the ongoing development of the brand and brand strategy, continuing to drive growth, brand performance and the overall position in the market.
• Developing the brand proposition and creating frameworks for the business to roll out
• Monitor brands performance against agreed targets and report accordingly.
• Coordinate with the internal digital, creative and data team for the delivery of the multi-channel / through the line campaign & communications for the brand.
• Understand customer behaviour, market trends and competitors (supported by their in house insights team) to influence key decisions made about the brand.
• Manage external brand communications including POS, PR, and Digital. Key events and promotions

Highlights of the role, of course much more detail to share when we pick up on a call.

The successful candidate must have:

• Strong Marketing/ Brand experience, brand concept and strategy as well as campaign co-ordination
• Ideally experienced in hospitality/ leisure with some food & drink experience.
• A strong background in brand building
• Experience coordinating multi channels campaigns – PR, Digital, Marketing, Print, Content, ATL, TTL etc.
• Plenty of experience in a customer centric environment as this role has a real focus on customer experience
• Excellent communications and stakeholder management experience.