Marketing Manager - Social and Content

Marketing Manager – Social and Content

Restaurant and hospitality

London, hybrid

Up to £55K

Salt has partnered with a renowned London restaurant chain celebrated for its exceptional, high-quality food offered at an accessible price point. The brand boasts a strong identity, with social media and content playing a pivotal role in enhancing and evolving its presence. We are seeking a passionate individual with deep knowledge of the food and restaurant industry, combined with a flair for creativity and a keen appreciation for brand identity.

The Role:

Social Media, Digital and Press

· Owns content calendar across social, website and newsletters.

· Builds and nurtures a network of content creators across the UK

· Uses content creators to build a bank of imagery and video assets for social media.

· Plans, schedules and posts content across all social media platforms including Instagram and TikTok.

· Creates a highly engaged community on social media platforms and responds to all comments and questions.

· Works with Digital Marketing Manager to produce paid content that supports events, openings and grows brand awareness.

· Identifies key influencers to work with and ensures ROI on spend.

· Produce regular newsletters that are region specific.

· Manage PR agency, set objectives and monitor ROI.

Restaurant Openings and Events

· Works with Head of Brand to plan new restaurant openings 3 months in advance.

· Supports new openings with marketing collateral (menus, bespoke signage)

· Takes responsibility for execution of new opening strategy, setting KPI’s, working on social media, event, website (SEO Optimisation), and partnerships.

· Reports on success of launch.

The Person:

· Min 5 years in marketing including social media and content experience.

· Passionate about food, hospitality and restaurant culture.

· Excellent copywriting skills.

· Proven ability to manage and grow social media channels.

· Enjoys attending events and networking.

· Highly organised with ability to work individually and part of a team.