Customer Marketing Manager

Location: Rugby

Your new Company:

Häfele is an internationally trusted name supplying furniture fittings, ironmongery and hardware to the trade. We are recognised for our extensive range and quality of product as well as our expertise in the industry and excellent customer service. Häfele UK provides comprehensive customer support through our best-in-class sales and support team.

Your New Role:

As an experienced Strategic Marketing Manager, you are ready to take ownership for creating and driving the marketing strategy for your assigned B2B market segments; Projects & Small Trades. As the senior marketing authority for your assigned sectors, you will use market research and customer understanding to create a best in class marketing strategy and communications plan that meets business objectives and drives measurable growth.

A forward-thinking, self-motivated individual who is passionate about customer engagement and truly innovative marketing strategies, you will work alongside the Category, Ecommerce Trading, Digital Marketing and Creative teams, as well as key stakeholders around the business, to support sales growth in your market segments. You will be able to demonstrate an ability to manage key stakeholders, consider departmental & business objectives and manage several large projects at once.

As a senior member of the Marketing team you will play an important role in contributing to the evolution of our overall customer strategies, ultimately positioning the company for long-term success.

Key Responsibilities:

Market Segment Knowledge & Understanding:

Develop and maintain a thorough and in-depth understanding and knowledge of your sector to support marketing strategies and activities to ultimately drive business growth through your customer channels

Defining the Customer Marketing Strategy:

Creating a comprehensive customer marketing strategy for your assigned market segments including identifying new opportunities and initiatives to drive sales and customer engagement.

Creation and implementation of the Customer Marketing Plan:

Creating a well thought out customer omnichannel marketing plan which delivers against the customer marketing strategy. You will lead on market segment relevant marketing activity, including but not limited to events, literature, PR, advertising, sales support, e-mail, digital activities, and hospitality

Teamwork:

You will work alongside the wider teams in eCommerce, creative, 3rd parties, digital teams and category teams to ensure a collaborative and aligned delivery of your plan and build strong relationships with key stakeholders

Stakeholder Management:

You will be a confident and clear presenter of opportunities to the Management Leadership Team and other key stakeholders in order to engage and influence and gain management sign-off

Required Skills and Experience:

Minimum 7 years of relevant experience, specifically in ecommerce trading

Excellent English communication skills – oral and written

Excellent organization and collaboration skills

Ability to manage multiple tasks to a high standard

Educated to degree-level or equivalent

Able to work effectively with a range of colleagues and stakeholders.

Demonstrable experience in developing successful strategic marketing plans which deliver results

Keen interest in the latest marketing trends in the marketplace

About You:

We are looking for a customer-oriented, enthusiastic team player who will bring a positive attitude to problem-solving with a passion for all things marketing, and a desire to learn and grow as part of the team. You will be a natural leader, with an ability to build strong relationships with colleagues across local and regional/group level where necessary. You will enjoy being the subject matter expert of your business unit and have a natural creative flair for forward thinking.

What the Role Offers:

Competitive Salary

Annual Bonus

Car

Benefits Including

Holiday of 23 days’ basic+ 8 bank holidays in a complete year, increasing to 28 days basic with our length of service programme

Healthcare – Westfield Health Cashplan scheme, access to moneyback on dental, optical, consultation, therapy treatments and wellbeing treatments, hospital treatment insurance, Employee Assistance Programme and Life Insurance

Discounts: Huge range of shopping and activity discounts available through Westfield Rewards

Pension Scheme

Life Insurance

Stock Discounts

Learning and Development opportunities

Working hours are 8:45am to 5:30pm, Monday to Friday. Hybrid working optional 3 days on site/2 remote. A job profile is available on request. Please send an up to date CV and cover letter to the Recruitment Team at recruitment@hafele.co.uk. A full job description is available on request. We are committed to Equal Opportunities.

Find out more about what Häfele UK on our social media channels and listen to what our colleagues have to say about our culture: https://youtu.be/HLZL27qFWJU?si=OclKv2XR9coFjLfP

Shortlisting and interviews for this role will take place whilst the advert is still live; the vacancy will be closed as soon as the successful candidate is appointed. Applicants are therefore encouraged to submit applications as soon as possible.