Marketing Manager

St Leonards School seeks a dynamic Marketing Manager to elevate our reputation and drive student growth on a global stage. As a key member of the External Relations team, you will partner with the Director of External Relations to develop and implement a comprehensive marketing and communications strategy.

You will be the champion of our school's ethos and values, ensuring every interaction reflects our commitment to academic excellence and the unique St Leonards experience. In this impactful role, you will protect and promote the St Leonards brand, ensuring consistency across all communication channels. You will craft engaging narratives that capture the essence of St Leonards and resonate with prospective families.

As a digital innovator, you will lead our digital marketing initiatives, leveraging data and analytics to optimise campaigns and achieve student recruitment goals. Collaboration is key, and you will work closely with colleagues across Admissions, Communications, International, and Alumni Relations to ensure a cohesive approach to external communications. You'll also mentor and inspire the Marketing team, fostering a culture of creativity, innovation, and high performance.

To thrive in this role, you will need a proven track record of developing and executing successful marketing strategies. You possess exceptional communication skills and the ability to craft compelling content for diverse audiences. You have a deep understanding of digital marketing techniques, including SEO, social media, content marketing, and email marketing. Data-driven decision making is essential, and you have a strong understanding of data analytics and its application to marketing optimisation.

Finally, you possess a collaborative leadership style and the ability to build strong relationships and inspire teams to achieve ambitious goals. Become part of a vibrant and supportive community dedicated to providing an exceptional educational experience. Enjoy a competitive salary and benefits package, along with opportunities for professional development. If you're a passionate and driven marketing professional with a talent for building strong brands and inspiring teams, we encourage you to apply.

About St Leonards

St Leonards is a friendly and forward-looking independent, coeducational, boarding and day school situated on an historic campus at the heart of the university town of St Andrews. The school enjoys an unrivalled location - there are sandy beaches, world-class Links golf courses, and historic sites on its doorstep.

St Leonards delivers the inspiring, globally-recognised International Baccalaureate curriculum (which has been praised by university admissions officers for its focus on deepening learning learning, offering wider subject options, and enriching minds) for pupils aged five to 18, and was the first school to be accredited as an all-through IB school in Scotland. It is one of just two schools in the UK to actively offer all four IB programmes, ensuring a seamless learner journey. The youngest pupils follow the Primary Years Programme, which goes hand-in-hand with the vibrant Outdoor Learning programme at St Leonards. This is followed by the Middle Years Programme and (I)GCSEs. In the Sixth Form, pupils choose between the Career-related Programme and the Diploma Programme.

St Leonards enjoys a rich sporting heritage, and continues to boast a strong record of achievement with pupils representing the school nationally in golf, rugby, lacrosse, hockey, horse riding, and small-bore rifle shooting. The leading five-tier Golf Programme continues to go from strength to strength, the Duke of Edinburgh Award is the fastest growing of all Scottish independent schools, and an exciting calendar of trips and activities ensures pupils leave St Leonards equipped with the skills required to succeed in today’s ever-changing world. Truly an education ‘Ad Vitam’ (for life).