Digital Marketing Executive

Senior Digital Marketing Executive

Location: London

Salary: Up to £45,000

Senior Digital Marketing Executive needed for cool hospitality brand based in London!

If you excel in dynamic, fast-moving settings and enjoy bringing innovative ideas to life, this position is perfect for you. Join a company that values creative thinking, supports its team, and pushes boundaries. Whether you're developing forward-thinking strategies or creating impactful campaigns, this is your opportunity to stand out.

Key Responsibilities:

• Develop and implement a digital marketing strategy to drive brand growth and achieve business goals.
• Analyze market trends, competitors, and performance metrics to identify opportunities and refine strategies.
• Utilize AI tools to enhance team output and results.
• Create and execute SEO strategies to improve rankings, including on-page, technical, and link-building techniques.
• Manage website content, ensuring regular updates across core pages, events, and blogs.
• Conduct keyword research and identify content optimization opportunities.
• Track key SEO metrics, providing actionable insights to stakeholders.
• Explore new SEO strategies aligned with Google AI, Maps, and emerging trends.
• Support PPC campaigns by developing content for testing and targeting.
• Ensure content supports CRM objectives and user engagement.
• Manage branded social media platforms (FB, IG, LinkedIn, YouTube, TikTok).
• Develop and execute a social strategy aligned with company goals, trends, and best practices.
• Track and analyze social media metrics to inform future strategies.
• Manage PR and digital campaigns, building relationships with journalists and influencers.
• Write and distribute press releases, ensuring compelling messaging.
• Build a strong network of media contacts to amplify brand presence.
• Measure PR campaign impact and refine strategies based on insights.
• Maintain a consistent brand tone across digital touchpoints and improve where needed.