Digital Marketing Manager

Digital Marketing Manager – B2C Hospitality

£45-50k DOE

Hybrid working 2-3 days in HO

Cardiff

Are you a B2C digital marketing expert itching to help drive growth and innovation in the hospitality sector?

Our client, a fast-growing industry leader, is looking for a Digital Marketing Manager to expand their brand presence, engage new audiences, and deliver impactful campaigns during a dynamic phase of growth.

About the Role

The Digital Marketing Manager will play a key role in creating and implementing marketing strategies to attract and retain customers, enhance brand visibility, and contribute to the company's ambitious growth plans. This role offers hybrid working (2–3 days in the office) for flexibility and collaboration.

Responsibilities:

• Strategic Marketing: Plan and execute targeted digital marketing campaigns to expand brand reach.
• Audience Targeting: Identify and engage the right audiences to distribute marketing content effectively.
• Content Management: Develop and manage engaging website content that resonates with the target market.
• Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives, using data-driven insights to optimise strategies.
• SEO & PPC: Lead efforts in search engine optimisation and paid campaigns to maximise ROI.
• Social Media: Oversee content creation and community management across platforms to drive engagement.
• Collaboration: Work closely with sales, events, and operations teams to align marketing strategies with business objectives.

What We’re Looking For:

• B2C Expertise: Proven experience in digital marketing within hospitality, events, or similar consumer-focused sectors.
• Tech-Savvy: Proficiency in digital tools and platforms, including SEO, PPC, analytics, and social media management.
• Creative & Analytical: A blend of creativity and data-driven decision-making to deliver impactful campaigns.
• Self-Motivated: A proactive individual who thrives in a fast-paced environment and works well both independently and as part of a team.
• Customer-Focused: Strong understanding of consumer behaviour and how to effectively engage target audiences.

What's in it for you?

• Be part of a thriving hospitality brand with ambitious growth plans, where you can realise tangible career progression.
• Hybrid working model (2–3 days in the office) for work-life balance.
• Competitive salary of £45,000–£50,000 plus benefits.
• Opportunity to lead and shape innovative marketing strategies in a high-energy environment.

Take the Next Step!

If you’re a B2C digital marketing professional looking to make an impact in a growing company, I’d love to hear from you today.

Please don't don't apply if you are not able to be present in a Central Cardiff Office 2-3 days week