Hospitality Web Experience Designer

Description

The Hospitality Web Experience Designer will assist with Develop and Implement eCommerce strategies, website management, digital marketing campaigns, content management, customer experience, analytics and reporting, and collaboration.

WHAT YOU'LL DO:

• Develop and Implement eCommerce Strategies:
  
  • Design and execute comprehensive strategies to increase online visibility, online reservations, and drive revenue growth.
  • Analyze market and destination trends, competitor websites, and online activities to identify opportunities for improvement and updates.
  
  

• Website Management:
  
  • Oversee the maintenance and optimization of the company's websites, ensuring ease of use and high conversion rates across brand and vanity sites.
  • Collaborate with web developers and designers to introduce new features and enhancements to vanity websites.
  
  

• Digital Marketing Campaigns:
  
  • Plan and execute digital marketing campaigns including organic search optimization, paid search campaigns, and display advertising.
  • Monitor and evaluate campaign performance, making data-driven adjustments to maximize ROI.
  
  

• Content Management:
  
  • Partner with the Marketing Manager to ensure all online content is accurate, current, and engaging.
  • Manage content updates via Hilton and Marriott systems, including imagery and videos,
  • Review and update hotel and outlet business listings on websites.
  
  

• Customer Experience:
  
  • Optimize the online customer journey, from the initial visit to post-booking engagement.
  • Implement feedback mechanisms to drive continuous improvement on online booking channels.
  
  

• Analytics and Reporting:
  
  • Use web analytics tools to monitor KPIs and track eCommerce performance.
  • Regularly provide performance reports to senior management and hotel teams.
  
  

• Collaboration:
  
  • Work closely with corporate and property sales, marketing, and operations teams to ensure eCommerce initiatives align with broader business goals.
  • Build and maintain relationships with third-party vendors and technology partners.
  
  

WHAT WE NEED:

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in eCommerce management, ideally within the hospitality industry.
  • Proven success in driving online sales and enhancing digital presence.
  
  

Strong knowledge of SEO, SEM, PPC, and other digital marketing techniques. Experience using web analytics tools, particularly the Google Suite. Strong project management skills with the ability to handle multiple projects concurrently. Strong analytical skills, with a data-driven approach. Excellent communication and teamwork abilities.

WHAT WE OFFER:

• Medical/Dental/Vision Plans
• Exercise/Gym Discounts
• Weight Mgmt./Healthy Eating Programs
• Nursing Mothers Programs
• Life Insurance / Accidental Death & Dismemberment
• Supplemental Life Insurance
• Voluntary Accident Insurance / Voluntary Critical Illness Insurance / Voluntary Hospital Insurance
• Long-Term Disability & Voluntary Short-Term Disability
• 401k - with a match!
• Financial Coaching
• Discount Programs - travel & lifestyle / commuter
• Career Development
• Education Assistance
• Team Building Activities (onsite/off-site)
• Employee Assistance Programs
• Mental Health Support Tools
• Holiday pay - 8 days! / Competitive Vacation Time / Sick Pay

Stanford Hotels Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you need accommodation for any part of the application process because of a medical condition or disability, please call 415-266-9821 or email Rebecca Dawes at rdawes@stanfordhotels.com to let us know the nature of your request.

Location: Charlotte, NC, US

Posted Date: 12/21/2024