Senior Ecommerce Executive

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

*Please note, our digital trading opportunities are based at our Shirebrook, Mansfield HQ

Experience progress without limits.

To stay ambitious, we are building out a digital hub at the cultural & commercial heart of our group, our global HQ and distribution centre in Shirebrook.

As a Digital Trading Specialist, you’ll join a group of specialists who believe accountability, agility, and ambition are the formula for progress. With us, you’ll get fast-paced work and fast-paced progression. From driving sales and delivering impactful campaigns to becoming an expert in trading systems and tools, you’ll join a multidisciplinary group of specialists driven to take Frasers Group to the next level. You’ll be trusted to learn as you work, to own your role and advance your skills. If you’re up for a challenge, like to solve problems at pace and have the drive to learn and grow, this is where you can elevate your career.

Reporting into a Trading Manager, you will be responsible for the successful execution of campaign, brand and promotional strategies, facing into digital marketing, commercial and optimisation teams to drive initiatives and actions to improve conversion rates and KPIs.

• Executing day-to-day trading of a website(s), under the guidance of the Digital Trading Manager
• Manage reporting of daily/weekly/monthly/annual trade, providing detailed analysis of key business drivers and feeding into action plans to ensure sales and contribution targets are met
• Utilising available resources, analysing seasonal sales patterns to maintain commercial awareness, reporting on key competitors and customer behaviour
• Oversee and report on the weekly content for site changes, campaigns, promotions and brand partner updates.
• End-to-end management of all critical paths for campaign and promotional activity, including awareness of upcoming activities
• Ensure communication of product & trading strategies to all digital marketing and optimisation teams.
• Assist with coordinating evergreen and seasonal content requirements to drive SEO, customer engagement and conversion.
• Manage process of improving product content, supporting teams to resolve any issues as quickly as possible to optimise sales

People Management

• Set clear objectives, goals, and development plans for Digital Trading Assistant(s) as relevant
• Collaborate effectively with key internal and external stakeholders, utilising appropriate communication and people management methods.
• Be an active and positive contributor to the team, contributing to the overall ecommerce strategy
• Represent the Digital Trading Team across the wider business, ensuring ecommerce KPI’s are understood and achievable for all
  
  

• Valid working rights for the UK countries
• Analytical with strong reporting skills and attention to detail
• Advanced Google Analytics, Contentsquare, and Excel user
• Experience working within e-commerce platforms
• Independent, self-motivated, and proactive
• At least 2 years of experience in a similar digital role such as an Ecommerce Manager, Ecommerce Executive or Online Merchandiser in a retail or consumer brand
  
  

We offer a 4-1 flexible working pattern, with 1 day from home each week. Our offices are modern and open plan, with free parking, an on-site restaurant, and one of our Everlast gyms down the road where we offer our colleagues £10 memberships. With incredible career development opportunities supported by our Learning & Development team, you will work with industry experts to guide and shape projects that will deliver commercial growth across household name brands.

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – an event like no other! Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.