Senior Analyst - Digital Analytics

What will I be doing ? Position Summary: As a Senior Analyst, Digital Analytics, you will be responsible for performing the following tasks to the highest standards: Analytics Tracking and Implementation: Develop and implement measurement strategies that aligned with business objectives Follow established guidelines to create Adobe Analytics tech specs and other analytics documents Perform analytics QA for newly built tracking as well as auditing existing data points to ensure data quality Audit 3rd party tracking solutions and implementation to ensure their tracking meets Hilton standards Create and maintain a Confluence page to document tracking plans, launch date, key decisions, status, etc. Digital Analytics: Collaborate with Commercial and Product team to define success metrics and analysis methodology Validate 3rd party data integrity and organize data from multiple resources Analyze how consumers use products, evaluate product performance against success metrics and provide data-driven recommendations Monitor product performance through its lifecycle to assess it against goals and benchmarks regularly Analyze channels and marketing message performance and provide actionable recommendations Stay up-to-date with analytics industry trends and best practices to continually improve channels, products, marketing and customer level performance Perform ad hoc data requests from Commercial and Product team BI and Reporting: Develop and maintain web-based PowerBI dashboards and reports to monitor KPIs Audit data input to the dashboard to ensure data quality and fix issues Publish monthly, quarterly and year-end reports and analyze KPI performance highlight and lowlight Collaborate with the Digital Analytics teammates to understand potential factors that move the topline metrics Adopt industry best practices and continually improve ongoing reporting and analysis processes, automating or simplifying self-service support Direct Reports (not applicable) What are we looking for? Analyst, Digital Analytics: Bachelor degree from top tier university. Major in Business, Economics, Engineering, Math, Statistics, or related quantitative field. 2-5 years of professional work experience in digital analytics or related field Familiar with digital analytics tools, concept and metrics, e.g. Adobe Analytics, Google Analytics or equivalent Advance level of Excel for data processing, Power Query/Power BI/SQL/Python is a plus Advance level of PowerPoint for logical and aesthetic data findings presentation Comfortable working with multi-disciplinary team to drive analytics project through implementation to analysis Good project, time and stakeholder management to ensure on-time work delivery Logical, critical, forward thinker. Ability to sense, anticipate and validate unusual data trends and patterns Strong business acumen, proactive and creative mindset Fluent English in terms of reading, writing, and speaking Ability to travel 5-10% of the time What will it be like to work for Hilton ? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all

Location: bangalore, IN

Posted Date: 11/22/2024