Campaign Marketing Manager

Overview:

The Cosy Club Campaign Manager will be responsible for the strategic planning, execution, and management of national marketing campaigns from concept through to delivery. This role requires a creative thinker with a strong background in marketing, excellent project management skills, a secret love for a detailed timing plan, and a passion for the hospitality industry. The role reports to the Head of Marketing and is based at head office in Bristol, occasional travel to restaurants will be required.

Key Responsibilities:

• Campaign Strategy Development: Collaborate with the marketing team to create and execute brilliant integrated national marketing campaigns that align with the company's objectives and enhance brand visibility. (Mother's Day, Valentines, Graduation to name a few...)
• Project Management: Oversee all aspects of campaign development, including writing briefs, managing timelines, budgets, and resource allocation, ensuring projects are delivered on time and within budget.
• Cross-Functional Collaboration: Work closely with creative, digital, and operations teams to ensure cohesive campaign execution across all channels.
• Market Research: Analyse market trends and consumer insights to inform campaign strategies and identify new opportunities for engagement.
• Performance Tracking: Establish KPIs for each campaign and monitor performance, providing regular reports and insights to stakeholders to drive continuous improvement.
• Partner Management: Coordinate with external partners and agencies to enhance campaign reach and effectiveness.
• Brand Consistency: Ensure that all campaigns maintain brand integrity and messaging consistency across all platforms.
• Innovation: Stay current with industry trends and emerging marketing technologies to drive innovative strategies and enhance customer engagement.
• Budget management: Manage the campaign budget effectively, ensuring optimal use of resources to achieve maximum impact.

Qualifications:

• 3-5 years of experience in campaign management, preferably within the hospitality or premium dining sector.
• Proven track record of managing successful national marketing campaigns from concept to execution.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Proficiency in project management tools and marketing software.
• Creative thinker with a passion for the restaurant industry and a keen eye for detail.