Income, Growth & Marketing Director

At English Heritage, we are a world leader in the care and preservation of historic sites and monuments. Our National Heritage Collection is the nation’s outdoor museum of national history, spanning from ancient prehistory to the Cold War. We aim to bring England’s history alive for visitors through immaculate historical and archaeological research, pushing the boundaries of interpretation.

Since 2015, we have grown into an independent charity, improving the condition of our historic estate, investing in new visitor experiences, and transforming interpretation. However, we need to grow our membership, visitor numbers, and enter new markets to ensure financial stability. We are also becoming a more active fundraising entity, emphasising our charitable purpose of engaging broad audiences in their sense of identity and place.

The Next Ten Years

With a re-shaped workforce, we aim to create opportunities for millions to engage with England’s heritage. We will innovate sustainable approaches to steward and conserve our historic sites, enhance visitor experiences, and grow our membership. We will also focus on becoming a truly equitable, diverse, and inclusive charity, resonating with everyone across society.

Key Responsibilities

• Income Growth: Develop and implement strategies to grow income through commercial activities, membership, visitors, and fundraising.
• Brand Positioning: Maintain and position the charity’s brand.
• Leadership: Shape the Strategic Plan and deliver its objectives as part of the Senior Leadership Team.
• Marketing: Create campaigns to drive membership and admissions income, and develop multi-channel marketing strategies.
• Commercial Performance: Set and achieve commercial income targets, ensuring high standards in retail, hospitality, events, and other activities.
• Fundraising: Raise significant levels of philanthropic and corporate income, and develop campaigns for legacy donations.

The Person:

• Board-Level Strategic Leadership: Proven experience in multi-site income and commercial strategy, driving organisational-wide income streams in competitive markets.
• Market Penetration: Demonstrated success in entering new markets and achieving organisational advantage.
• Marketing and Brand Strategy: Expertise in developing and implementing multi-channel marketing campaigns and brand strategies.
• Commercial Partnerships: Successful management of external agencies and initiation of corporate income-generating partnerships.
• Income and Target Management: Effective in setting and delivering large income targets, balancing commercial and curatorial objectives.
• Leadership and Relationship Building: Strong organisational and leadership skills, able to inspire trust, manage change, and build effective relationships quickly.

For further information and details on how to apply, please visit http://www.berwickpartners.co.uk/92479

Closing date for applications: Monday 25th November 2024