Marketing Director

Position: Marketing Director

Location: Bristol (Queen Square)

Salary: £65,000 - £80,000

About Us

Jugo is a cutting-edge digital experience and events agency, specializing in creating immersive and interactive experiences that drive engagement and deliver tangible results for the world’s largest brands. We work with top-tier clients across various industries, including sports, retail, tech, and lifestyle brands. This role requires a deep understanding of sports marketing, retail, and eCommerce, bringing a wealth of experience in brand activations to propel our brand to the next level.

Role Overview

As the Marketing Director, you will be responsible for leading and executing our marketing strategy, with a strong emphasis on brand and content marketing. You will play a crucial role in shaping the narrative of Jugo, driving brand awareness, and fostering commercial growth. This role requires a highly strategic thinker, preferably with hands-on experience in sports marketing, retail/eCommerce, brand activations, and content creation. Your work will directly impact our market positioning and revenue growth, making this a pivotal role in our high-growth journey.

Key Responsibilities

Brand Strategy & Management:

• Experience with paid media and SEO
• Work with the Jugo management team to develop and implement a comprehensive brand strategy that aligns with the company’s vision and goals.
• Brand Awareness: Achieve a measurable increase in brand recognition within target markets over the next 12 months.
• Brand Equity: Improve brand equity scores through consistent and compelling messaging.

Content Marketing & Growth:

• Work with the sales and content teams to develop and implement a comprehensive content marketing strategy designed to grow the brand and establish Jugo as an industry thought leader.
• Content Engagement: Increase engagement rates (likes, shares, comments) on content quarter-over-quarter.
• Lead Generation: Drive inbound leads through content-driven strategies, contributing directly to the sales pipeline.
• Thought Leadership: secure global PR coverage featuring Jugo’s thought leadership.

Social Media:

• Create and manage a comprehensive social media plan with the support of a dedicated full-time team.
• Follower Growth: Achieve measurable growth in followers across all social platforms within the first 6 months.
• Social Traffic: Increase traffic from social media to the company website quarter-over-quarter.

Sports, Retail & Brand Activations:

• Manage the Arsenal and Jugo official partnership, maximizing effectiveness and results for Jugo. This partnership includes seasonal events, activations, hospitality, and content marketing.
• Activation Success: manage all activations to deliver against Jugo objectives.
• Fan Engagement: Boost fan engagement metrics (participation, satisfaction) for each event.
• ROI: Ensure that each activation delivers a positive ROI as measured by lead generation, brand exposure, and direct sales.

Commercial Growth & ROI:

• Work closely with the sales team to align marketing efforts with GTM strategy and business development goals, driving lead generation and conversion.
• Revenue Growth: Contribute to an increase in overall revenue through marketing-driven initiatives within the first year.
• Conversion Rates: Improve lead-to-customer conversion rates by optimizing marketing and sales alignment.
• Cost Per Lead: Reduce the cost per lead through targeted, efficient marketing campaigns.

Team Leadership & Collaboration:

• Provide leadership and guidance to a small marketing team, fostering a culture of creativity, innovation, and accountability.
• Team Performance: Achieve increase in team productivity and output, as measured by completed projects and campaign success.
• Employee Engagement: Improve team engagement scores within the first 6 months through effective leadership and development initiatives.
• Cross-Functional Collaboration: Enhance the effectiveness of cross-functional work with studio, creative teams by reducing project completion time and driving efficiencies.

Why Join Us?

Opportunity to play a key role in shaping the future of a fast-growing digital experience and events agency.

Work with a dynamic team passionate about pushing the boundaries of what’s possible in the digital and experiential space.

Competitive compensation aligned with the fractional nature of the role.

If you’re a seasoned marketing professional with a passion for sports, retail, and brand activations, and you’re excited about the opportunity to make a significant impact in a high-growth start-up, we’d love to hear from you. Please send your resume, a cover letter detailing your relevant experience, and examples of past campaigns to robert.fairbrother@gdsgroup.com