User Acquisition Manager

52 Entertainment, a fast-growing gaming company is recruiting a UA manager. If you are a results-driven professional with a strong understanding of the mobile landscape and a passion for gaming, we invite you to join us and contribute to the success our company. Apply today to embark on an exciting journey of driving app growth through effective user acquisition activities.

About the role:

• Part of the group level marketing team at our headquarter, in Paris, Boulogne.
• You will be responsible for the user acquisitions performance of of a portfolio of casual apps. You will work on both mature games as well as new app launches
• Fully own your optimisation efforts across creative, geo, platform, and channel to maximize ROAS and scale.
• Collaborate with cross-functional teams, including our Product, Creative, Data & business intelligence teams.

What you’ll need to be successful:

• Bachelor's degree in marketing, business, or a related field, Analytical mindset with the ability to interpret complex data sets and derive actionable insights
• Fluent in French & English
• Experience in user acquisition in gaming, on social platforms and SDK networks.
• Define UA launch strategies for new titles, including pre-registration campaigns.
• Strong, problem solving, and critical-thinking skills and experience working in metrics based environment
• Experience in using advanced and privacy-safe mobile measurement approaches (SKAdNetwork, Google Privacy Sandbox and Media Mix Models).
• Experience – and a desire – to do both strategic planning and day-to-day execution/optimisation
• Outstanding communication and client skills – both written and spoken – to work effectively with our studios
• Ability to manage multiple projects simultaneously within tight deadlines

What we offer:

• Annual profit sharing scheme
• Health insurance 100% coverage
• Pension contribution AG2R
• Lunch ticket participation (‘Ticket Restaurant’, value of 9.80€)) covered at 60% by the company
• 50% of your commute
• Cycle or scooter scheme voucher of 250€ (prime mobilité)
• Social life at the office: board game partie, karaoke, yoga, breakfast, ping pong competition

About 52 Entertainment:

52 Entertainment is a leading e-gaming company, worldwide leader in various e-mind & strategy games such as Bridge, Tarot, Spades, Belote, Solitaire and e-sailing.

We are proud to be part of the French Tech 120 ranking. 52 Entertainment is a people-centric company and believes in people's mindset and ability to create, innovate and disrupt. Whether technical, functional, or cross-functional, we are above all looking for brilliant and caring people who fit in with the teams in place today.

Based in France with offices and people all around the globe, 52 Entertainment builds tomorrow's company based on People, Innovation and Mindset.

Our publisher portfolio:

Loop Games

Casualino

Exoty

Bridge Base Online

Canasta Junction

Funbridge

Virtual Regatta