Content Marketing Executive

Content Executive

Location: Hybrid (2 days a week in our brilliant Head Office in Wilmslow)

Hours of Work: 37.5hrs per week

We are Citation – One of the UKs biggest providers of Health and Safety, HR, Employment Law and ISO Services to businesses. We don’t do micro-management – instead, we empower, support and innovate!

We’re on the hunt for a creative content enthusiast to help propel our fast-paced – and growing – Group Marketing team to a new level. We want our content to stand out from the crowd, while offering real value. We may be B2B, but we’re not boring!

This position is ideal for someone with a few years of content and copywriting experience under their belt, who wants to join a marketing team that puts content front and centre.

Working alongside our wider content team, this role is an opportunity to develop career-building skills – from beavering away on blogs to putting a shine on sales collateral – and work within an industry best-practice team.

Your creative flair will contribute towards:

• Working across a number of brands within The Citation Group to help design and execute powerful content strategies for both acquisition and nurture purposes
• Producing copy for both online and offline channels; including the website, marketing campaigns, sales collateral and videos
• Building strong relationships with internal subject matter experts
• Utilising and harnessing tools like Jasper AI appropriately for efficiency (without compromising on quality)
• Creating SEO-optimised landing page and blog content, usually working from briefs and keeping a keen eye on conversion
• Working closely and collaboratively with the graphic design team on marketing activity – including infographics, video ideas and social content
• Proofreading written work and making sure all content follows brand guidelines and tone of voice
• Collaborating closely with a team of Content Executives and a Social Media Executive to ensure we’re producing best-in-class content across the Group and sharing knowledge and successes

At Citation, we’re all about culture and values, which means it’s important for us to find someone we gel with! If you read the below and think “Yes! That’s me!” then you’ll fit in just fine:

• You thrive in fast-paced environments and can easily adapt to change
• You’re a strong team player with a ‘can-do’ attitude
• You’re comfortable liaising with key stakeholders and forging relationships
• You can manage your own time and juggle multiple projects at once – while sticking to deadlines, of course!
• You’re proactive – you’re comfortable reaching out to others and getting the ball rolling to get things done
• You’re a born wordsmith who can easily switch between styles and platforms – you make complex subjects simple and engaging and you’re all about making every word count!
• You have an eye for detail and don’t mind sweating the small stuff (yes, a wrongly placed comma is important!)
• You have a passion for all things brand, content and communications – to you, the best brands are those who resonate really powerfully with their target audience

And when it comes to the technical stuff, here’s a few things we’d love to see:

• A relevant degree (English/Journalism)
• Up to two years’ experience in content creation
• B2B experience desired but not essential
• Experience of working with Content Management Systems (e.g. WordPress)
• Experience using AI tools responsibly for content ideation and creation
• Experience of Monday.com or similar task management systems

Here’s a taste of the perks we roll out for our extraordinary team members:

• 25 Days of Holiday + Bank: We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.
• Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.
• Post-Wedding Bliss: Newlyweds, we’ve got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness.
• Growing Families: We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.
• Healthcare cash plan: Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.
• Pawternity Leave: Welcoming a new furry friend? Enjoy a day off on us to give your new cat or dog the ultimate welcome home experience!
• Community Days: Looking to give back? Take a day off to volunteer and make a positive impact in your community or support your favourite charities.

Join us at Citation, where success comes with unbeatable perks and a culture that truly celebrates your achievements!