Digital Marketing Director - Paid Search/PPC

Job DescriptionJob Description

Job Title: Paid Search Director

Position Type: FTE 40 hrs/wk

Compensation: Base Salary + Commissions (Average Annualized Compensation: $80K+)

Hours: 8am to 5pm, M-F

Work Location: M-Th In-Office, Flex Fridays

Job Overview:

We are seeking a dynamic and results-driven Paid Search Director to lead our paid search marketing efforts. As the Paid Search Director, you will oversee strategy, execution, and optimization of paid search campaigns across multiple platforms to drive business growth, increase visibility, and enhance customer acquisition. This role requires a strong blend of analytical, creative, and leadership skills to manage a high-performance team while ensuring that campaigns deliver on KPIs, ROAS, and overall marketing goals.

Our Company:

Forix is among the top digital agencies in the Magento eCommerce space, with more Magento 2 sites launched and more certified plus developers than any company in North America. Our 100+ person team is full of sharp and experienced professionals, with offices outside of Portland, OR and Ho Chi Minh City, Vietnam. Our number one goal is to help our clients grow their eCommerce operations fast and effectively, with data driven decision making that simplifies next steps.

Key Responsibilities:

• Strategic Leadership:

  • Develop and implement comprehensive paid search strategies to achieve business goals.

  • Drive innovation and optimization across campaigns, ensuring a competitive advantage in the digital marketplace.

  • Align paid search initiatives with broader digital marketing efforts, including SEO, display advertising, and social media marketing.

• Campaign Management & Optimization:

  • Oversee the planning, execution, and optimization of all paid search campaigns (Google Ads, Bing Ads, etc.).

  • Monitor and analyze performance metrics such as CTR, CPA, conversion rates, and ROAS to optimize campaigns.

  • Perform A/B testing, audience segmentation, and bid management to improve campaign efficiency.

  • Collaborate with analytics and data teams to measure performance and make data-driven decisions.

• Team Leadership:

  • Lead, mentor, and develop a team of paid search specialists, fostering a culture of learning and innovation.

  • Coordinate with cross-functional teams including creative, content, product, and development to ensure paid search efforts are integrated.

• Budget & Forecasting:

  • Manage and allocate the paid search budget, ensuring effective and efficient use of resources.

  • Forecast campaign performance and provide financial reports on campaign ROI, spend, and future projections.

• Client & Stakeholder Management:

  • Act as the primary point of contact for senior leadership on paid search strategies and performance.

  • Work closely with external vendors and partners, ensuring they deliver on campaign goals and SLAs.

• Industry Research & Best Practices:

  • Stay updated on the latest industry trends, tools, and best practices to maintain a competitive edge.

  • Implement cutting-edge technologies and methodologies, including machine learning, AI, and automation in paid search.

Key Qualifications:

• Bachelor’s degree in marketing, business, or a related field or work experience equivalent.

• 7+ years of experience in paid search marketing, with at least 3 years in a leadership role.

• Expertise in managing Google Ads, Bing Ads, and other PPC platforms.

• Proven track record of driving measurable growth and managing significant budgets.

• Strong analytical skills, with proficiency in tools such as Google Analytics, SEMrush, or other reporting platforms.

• Leadership experience in managing a high-performing team and working cross-functionally.

• Excellent communication, presentation, and stakeholder management skills.

• Certifications in Google Ads, Bing Ads, or other paid search platforms are highly desirable.

Benefits:
We're committed to maintaining a motivated, positive work environment with people who share, demonstrate, and live our core values. Take pride in working for a company that strives to create successful and award-winning websites, defines and pursues its vision and mission/purpose, and continually provides tangible value and benefit to its employees and our clients.

Perks of Joining Our Team:

• Flex Fridays.

• Company events and outings (a.k.a. employee fun days)

• Convenient office located near restaurants, gyms, medical offices, and stores in East Beaverton.

Specific Benefits Include:

• 401K plan with matching

• Employee medical and dental coverage

• Vision

• 3 weeks of PTO/yr

What's Next?
If this position sounds like a good fit for you, please respond to this post.

Forix is an equal opportunity employer and does not discriminate on the basis of race, religion, color, sex, age, national origin, disability, veteran status, or any other classification protected by law.

Company DescriptionForix is 100-plus person digital agency in Beaverton that specializes in e-commerce website development and support. Forix has quickly become a frontrunner in providing custom commerce solutions and has been identified as one of the top eCommerce agencies nationwide.Company DescriptionForix is 100-plus person digital agency in Beaverton that specializes in e-commerce website development and support. Forix has quickly become a frontrunner in providing custom commerce solutions and has been identified as one of the top eCommerce agencies nationwide.

Location: Portland, OR, US

Posted Date: 11/1/2024