Marketing Manager

Role: Marketing Manager
Reports into: Marketing Director
Location: London
Contract Type: Full Time, Permanent (42.5 hours per week)

Who we are:

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of venues, spaces, events and experiences.

We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of venues that includes Printworks London, Depot Mayfield Manchester, Drumsheds London, Exhibition London and Magazine London.

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

Our team:

The Broadwick Live Marketing team leads best-in-class marketing campaigns to audiences across our portfolio of music venues such as Drumsheds, Printworks London and Field Day Festival.

We work collaboratively with the inhouse creative & programming teams and our partners to build and deliver multi-channel campaigns to drive ticket sales and brand awareness through innovation and creativity.

We’re a passionate and dedicated team with strong values and vision for the future of events and culture spaces.

What we're looking for:

Our Marketing Managers plan and successfully deliver marketing campaigns for our promoted and JV shows within our entertainment division. Working in partnership with the wider teams, this role is responsible for delivering a best in class programme of strategic and tactical activity which delivers all marketing objectives.

Through your experience, industry knowledge and passion for music, you’ll help to drive ticket sales, brand awareness, audience acquisition & positive association. In addition to helping to coordinate marketing activities with various internal and external departments such as sales, design, operations, partnerships, talent and senior management.

What you’ll be responsible for:

Marketing

• Development and implementation of 360 marketing plans for relevant shows and event spaces.
• Consistent project planning, reporting and measurement. Meeting marketing objectives and best practices.
• Building a range of connected audiences across platforms, and constantly building strategies to drive data acquisition, engagement and sales.
• Working with data and insights to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Management of brand marketing activities, owning and driving the brands forward.
• Creating engaging content including imagery, video, blogs, articles, newsletters and web copy for promotional and marketing activity.
• Management of official social and web channels for the brands in question, with the support of the marketing team, building content strategies to continuously drive engagement for each, helping to identify content marketing opportunities.
• Constructing and implementing compelling on and offline advertising strategies to push ticket sales & build brand awareness, including outdoor, digital and innovative use of tech.
• Helping to formulate, oversee and maintain external partnerships and relationships, including PR / media agencies, media partners.
• Working collaboratively with PR to obtain optimal press and partnerships coverage.
• Working with the design team to brief in assets and provide feedback for seamless delivery. Working with the music team to execute campaigns optimal for each artist / event based on their genres, audiences and partnership with the promoter.
• Capturing content in-event to successfully promote on-site activity and increase the reach of the brand.
• Undertaking continuous analysis of competitive environment and consumer trends to help keep business development, operations, talent and senior management informed.

Team

• Communicating your training needs and actively participating in your own development in line with the line manager’s expectations.
• Creating a work environment that aligns with Broadwick values and principles.

Other

• Carrying out ad hoc duties when required to.

You’ll need to have:

• Proven track record of building and executing marketing campaigns for multiple music/event brands simultaneously.
• Ability to successfully handle multiple projects simultaneously by prioritising.
• Entrepreneurial, enthusiastic and creative mindset.
• A love of music and live events.
• Confident with copywriting for B2C content.
• Good organisational skills and attention to detail.
• An understanding of social media platforms.
• Strong relationship building skills.
• Experience using Mailchimp (or other CRM platforms).
• Experiencing using website content management systems.
• Paid media experience (either alongside an agency or in-house).
• Likeable, dedicated, with a thirst for getting stuck in.
• Excellent written English and be numerate.
• A drive to learn new skills.
• Intellectually curious with an analytical and process-oriented mind-set.

Location: London, GB

Posted Date: 10/1/2024