Performance/Growth Marketing Manager - B2C

At Guestwise, we are building cutting-edge software that helps marketers in the restaurant, pub, and bar industries automate personalised marketing at scale. We are now looking for a Performance/Growth Marketer - B2C to work closely with our customers to ensure their marketing campaigns drive real, measurable, and provable incremental revenue.

In this hybrid role, you will combine the traditional responsibilities of a growth marketer with customer success, acting as a key partner to our clients by running or guiding them through campaigns using our core products — Acquire, Activate, and Engage. You will play a vital role in helping them understand, plan, execute, and optimise their marketing activities to achieve the best results.

Requirements

What will you do:

• Campaign Strategy and Execution: Work with our customers to plan, launch, and optimise marketing campaigns across our platform, helping them to achieve measurable outcomes.
• Customer Engagement: Support customers on a managed service basis for some accounts, running end-to-end campaigns, while for others, provide strategic recommendations and insights on a regular basis to guide self-serve marketing efforts.
• Performance Reporting: Analyse campaign performance, share insights, and recommend actionable next steps to help drive conversions and incremental revenue for our clients.
• Product Feedback and Roadmap: Collaborate with our product team, informing the product roadmap by representing the voice of our customers and identifying feature enhancements based on campaign performance and customer feedback.
• Revenue Focus: Ensure that every customer is leveraging the platform to drive incremental revenue and value, with clear visibility into the results and their impact.
• Ongoing Optimisation: Regularly review campaigns and customer activity, providing continuous optimisation suggestions, new campaign ideas, and strategic support.

Your areas of knowledge and strengths that matter most for this role:

• Proven experience in performance marketing, digital marketing, or a similar role with a focus on driving revenue and customer engagement (B2C).
• Strong analytical skills with the ability to generate insights from marketing performance data and share actionable recommendations.
• Excellent communication and presentation skills, with experience in customer-facing roles.
• Experience and familiarity working with different marketing platforms for running PPC, direct-marketing (email, SMS) and other types of marketing campaigns.
• Ability to balance multiple priorities, from hands-on campaign execution to providing high-level strategic guidance.
• Strong problem-solving skills and a proactive mindset, with a focus on delivering value to customers.
• Understanding of hospitality marketing challenges and a passion for helping clients succeed.

Extra things that matter to us:

• A strong grasp of data, marketing operations and process' to drive speed and quality.
• Very organised and have high attention to detail.
• Dynamic working style with the ability to cope with shifting context quickly.
• Good with people and enjoy interfacing with engineers, product managers and the technical folks at our clients.
• Happy to conduct service review, incident management and other operations conversions with our customers directly.
• A willingness to ask questions and listen to feedback.
• A desire to level up and quickly advance in this space.
• Technically minded with the ability to make your way around data and conversion metric.

Our Team & Culture:

We are a team that values output and contribution. Each person is expected to take ownership and lead in their area, challenging the status quo and striving for success. Our environment is high output, fast feedback, and we enjoy the challenge of helping customers run successful, data-driven marketing campaigns. We hire the best people who are fun to work with and who bring value to every discussion and outcome.

We will only interview candidates who live within a 3-hour flight of the UK. Despite being remote, we love getting together and know that for team cohesion, time zones and travel times are important.

Our Interview Process:

• Stage 1: Recorded Video Interview using Willo.
• Stage 2: Case Study Prep and Submission.
• Stage 3: Live Case Study Review. This will be a 1 hour google meet with 2 members from our team to review your case study submission.
• Stage 4: Culture Add Interview. This will be a 1 hour google meet with 2 members from our team to evaluate culture add and organisational values alignment.

Benefits

£35,000 - £55,000 annual salary

A 5% company pension contribution via our pension provider Aviva. We also offer employees the option of joining our salary sacrifice pension scheme (with Guestwise’s NIC savings reinvested into your pension pot)

Remote and flexible working - candidates must be within 2 hours of GMT (with face-to-face at least once per quarter, but also as and when required by customers)

33 days annual leave - which includes 21 days annual leave, 8 public holidays (5 of which can be taken on whatever day you want), 3 days of Christmas shut down, and your Birthday off

➕ An extra day of annual leave for each year’s service up to a maximum of 5 extra days

Enhanced Maternity and Paternity Leave - after completion of 1 years service

Employee Assistance Programme (EAP) providing support for your health and wellbeing

Coaching - unlimited personalised coaching sessions for everyone based on the things that are most important to you

Learning budget for courses and conferences based around your unique learning journey

Quarterly company get together for planning and socialising

Macbook Pro and anything else we agree you need to do your job effectively

Equity based on role and how early you joined the company

This is a fantastic chance to join a dynamic and growing company where great ideas thrive, diversity and inclusion are valued, and employees are empowered to achieve their highest potential, driving Guestwise's growth and success.

We're an employer that believes in equal opportunities. All applicants will be considered for employment without any bias towards race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status.