Digital Marketing Executive

Why join us at Rocco Forte Hotels?

At Rocco Forte Hotels, we are committed to giving our Team Members the skills and support required to deliver unrivaled service, and most importantly, to grow in their careers. As a member of The Balmoral team, you will also enjoy a fantastic range of perks, benefits, and rewards including:

• 29 Holidays pro-rata per year
• Uniform provided and complimentary laundry service
• Occupational Pension Scheme
• Meals on Duty
• £25 per night discounted rates at Rocco Forte Hotels
• 50% discounts on food and beverage
• 25% discounts on Spa Treatments
• 20% discounts on products in the Health Spa
• Learning and Development Opportunities
• Recognition & Reward Scheme
• Cycle to Work Scheme
• Local Retailer Discounts
• Employee Social Events
• Employee Assistance Programme

Digital Marketing Executive

As Digital Editor you will be an excellent communicator, who is capable of leading the visual and content development of all Rocco Forte Hotels online channels, including brand and individual hotel websites, social channels and third-party sites in order to increase visitors and maintain a coherent brand image/messaging. The Digital Editor is part of the digital marketing team and is working to maximise revenue. The role will provide direction for all digital content, including CRM newsletters content to ensure brand/image coherence for all online communications.

The ideal candidate will have a strong digital media background with at least 3 years of experience in a similar luxury hotel, hospitality or retail brand. They will also be a creative and driven individual with strong editing background who has previously managed and edited online content and publications to ensure brand consistency.
Key Responsibilities
• Ensures that the website experience is best-in-class by managing the website imagery and content to ensure our core audiences are catered for
• Develops and maintains the content and image strategy for the brand and individual hotels based on the key marketing strategies.
• Ensures the overall content strategy and distribution is tied into the social media strategy and CRM, ensuring that digital content is fresh, engaging and reflective of brand activities across our markets
• Reviews and organises the content submitted by the hotels and other sources, making sure the language and image suitability of the content is in line with our brand strategy,
• Defines and delivers world-class social media
• Review social media images and copywriting posted by the hotels.
• Maintains and manages images & content for our booking engine
• Oversees the visual and content quality of all CRM newsletters

The Balmoral is located at Edinburgh's most prestigious address, No. 1 Princes Street, where the Old Town stops and the New Town begins. Our hotel's majestic clock defines the city's skyline and since the day we opened in 1902 it has run three minutes fast to ensure our guests will never miss their train.

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Location: Edinburgh Technopole, GB

Posted Date: 9/22/2024