Assistant Brand Manager

The role

Wahaca is on the hunt for a passionate, energised, local marketing executive to grow awareness at a local level and ultimately the number of people eating at our restaurants around the UK.

We’re offering a 12-month contract starting ASAP (potential to extend depending on performance and business need).

The focus is clear: get more people to know and try Wahaca. You’ll build campaigns, relationships and irresistible activations, testing, learning, optimising and scaling what works as well as unlocking opportunities for events and private hires. You’ll come up with ideas that will cut through and get people to eat at and recommend Wahaca. You’ll collaborate with the broader marketing team, feeding into digital and real-world activations. This role will also play a key role in supporting future restaurant openings.

You’re creative, a self-starter, and keen to make an impact and aren’t afraid to get your hands dirty. You’re a proven salesperson, an excellent communicator and very well organised. You’ll have a balance of digital skill, creativity, and a passion for Mexican food as well as have an eye on what’s happening in the wider world of food and restaurants. Alongside all this, you will personify Wahaca as a brand ambassador, representing the brand with a sense of confidence and hospitality.

You’ll work with the marketing team, restaurant teams, the food and operations teams, senior leaders and relevant suppliers. 

Location

Taco Towers (Oxford Circus) and in-restaurants.

Start date

ASAP

Key Responsibilities:

• Plan, manage and deliver local marketing activations for key restaurants, growing the number of guests
• Grow customers coming to newly opened Wahaca restaurants
• Create toolkits for restaurant teams to use to capture local footfall
• Work with local partners to maximise opportunities to showcase the brand
• Build buzz at a local level around the Wahaca brand
• Lead communications for private events & hires
• Bring brand campaigns to life at a local level
• Partner with the marketing team to increase visibility of priority restaurants on digital channels
• Propose, deliver and evaluate customer events
• Write creative briefs to hit our business objectives
• Test, learn, iterate, and scale your ideas to have the maximum business impact

Profile

• Creative, innovative marketing mindset
• Commercial awareness; with ability to focus on delivering objectives
• Passion for food and restaurants
• Hungry to grow the Wahaca business
• Excellent teamwork and communication skills
• Open minded and adaptable to change
• Loves to work in a dynamic environment
• Autonomous, self-motivated, highly organised, action-orientated
• Customer focused
• Keen to pioneer a planet-conscious restaurant business

Experience

Required

• 2+ years marketing experience
• Hospitality / Retail or consumer facing marketing experience
• Experience growing a business locally
• Project management
• Initiative: a real self-starter
• Event management

Perks

• Enjoy free lunch at Wahaca and DF Tacos
• 70% food / 50% drinks discount at all Wahaca and DF Tacos every day of the week for you plus 3 friends
• Access to wellbeing support services
• Fun company events - including our annual, all company summer Fiestaval, WOW awards, and lots more fun too

About the company

Wahaca & DF Tacos (WDF) operate 19 restaurants across the 2 brands, DF Tacos and Wahaca. Wahaca has 14 restaurant locations, 11 in London and a further 3 found in Brighton, Cardiff and Edinburgh. Over 15 years into our journey, the company vision is to show the UK that Mexican food is fresh, vibrant and delicious. As a company, we are led by our values; have fun, be humble, think positively, have pride and choose integrity. Wahaca was the first UK restaurant group to be certified as carbon neutral and sustainability continues to be a cornerstone of the business.