Senior Marketing Lead – City Development and Lodge

Education Bachelors degree in marketing, business, urban planning, communications, or a related field. Masters degree (MBA or Marketing-related) is often preferred but not always required. Experience 7-10 years of marketing experience, with a focus on real estate, urban planning, city development, or public infrastructure . Proven leadership in marketing large-scale development projects, urban revitalization, or city branding campaigns. Experience in working with municipalities, government agencies, and private developers . Experience managing teams, budgets, and collaborating with cross-functional teams (sales, communications, etc.). Skills Strategic marketing and branding skills, especially in city development, real estate, or community development. Strong understanding of urban development trends, market analysis, and customer insights . Project management and the ability to manage complex, multi-stakeholder projects from concept to execution. Proficiency in digital marketing, content strategy, social media , and traditional marketing channels. Experience with public relations and community engagement strategies. Strong analytical skills with the ability to measure and report on the effectiveness of marketing efforts. Networking and relationship-building skills with key stakeholders (local government, businesses, and community leaders). Leadership and Soft Skills Excellent communication and presentation skills, capable of engaging with senior executives, government officials, and community leaders. Proven leadership skills, with the ability to lead a marketing team and foster collaboration. Strong problem-solving abilities, adaptability, and the capacity to work in a fast-paced environment. Negotiation and stakeholder management skills, especially in a city development context where various interests must be balanced. Certifications (Optional but Beneficial) PMP (Project Management Professional) certification if project management is a significant part of the role. Digital marketing certifications , such as Google Analytics, Google Ads, or certifications from platforms like HubSpot or Hootsuite, can be advantageous. Certification in urban planning or related areas might be beneficial if the role has a heavy focus on city development strategy.

Location: Midrand, ZA

Posted Date: 9/19/2024