Web3 Strategist

GMGN Labs is a start-up digital marketing agency specialising in emerging tech working with some of the world’s biggest brands. We are obsessed with immersive storytelling that harnesses the power of web3, social media, and emerging technologies.

We speak the language of the internet, and a big part of your job will be translating a client’s message into a campaign perfect for whatever platform it will live on.

We’re looking for a talented and driven individual who has prior experience in executing client campaigns across multiple channels to a high standard. We’d also like you to be nice. That’s a non-negotiable.

You’ll be working in exciting new and emerging industries, as well as developed verticals from sport & gaming, to fashion & entertainment. Every detail counts as we execute strategies that innovate and push boundaries.

As a Web3 Strategist, you will:

• Develop and implement innovative GTM strategies for various clients within the blockchain and cryptocurrency sectors.
• Deliver and present strategies to clients, ensuring they understand, comprehend and invest in our strategic direction and gudiance.
• Translate strategic plans into detailed communication schedules and content calendars.
• Collaborate with cross-functional teams, including marketing, creative, and technical departments, to ensure cohesive and effective campaign execution.
• Provide strategic direction to colleagues to ensure everybody is aligned in delivery and execution.
• Monitor market trends and technological advancements in the Web3 space to adapt and optimise strategies.
• Provide strategic insights through regular analysis and reporting on campaign performance.
• Engage with clients to refine strategies and respond to feedback to ensure strategies assimilate client requirements and adapt to brand ecosystems.
• Ensure all deliverables are aligned with the client’s brand, message, and goals.

Skills and Qualifications

• Must be fun & nice - we like fun & nice people
• Must be hungry (to learn, progress, and win), not for food - if you’re hungry for food, we can send care packages
• Must be deeply curious, interested in new tech, trends and opportunities, keeping an ear to the ground on culture across the world
• Experience as a Web3 Strategist or a similar role
• Experience in marketing agency environment
• Knowledge of best practices for social media platforms such as Discord, Twitter, TikTok, Instagram, LinkedIn, Facebook, etc.
• Excellent verbal and written communication skills

Kinda Good To Have But Don’t Cry If Ya Don’t

• Experience in Sports Marketing / working with large Sports brands / teams / leagues / Gaming Marketing / game publishers
• Degree / qualification in marketing / social media marketing / digital marketing / psychology or related field
• Strong knowledge of the web3 space
• Experience with Farcaster
• 3+ years experience in marketing agency environment

Perks & Benefits

• Hybrid Working: We operate within a culture of trust. You have autonomy. Work from wherever you want. Just make sure this doesn’t impact upon the extremely high standards we have! We also aim to meet up for a few days each month to work as a team - it’s more fun that way!
• Flexi-hours: Our hours are 9am - 6pm but, providing you’re available for calls and meetings as necessary, when you work those is up to you! We do ask that you are online and available between 10am - 4pm consistently though.
• Holiday: We give 25 days annual leave on top of public holidays! We also give you your Birthday off because… well, it’s your Birthday! Eat some cake.
• Loyalty Bonus: We want our people to stick around. For every year you’re with us, you’ll receive an extra day off! Lovely.
• Team Days: Remote work can be lonely, so we’re making a promise to deliver team days where we can all meet up in person and have a load of fun. Nights out, social events, games, and wellness days… the choice is yours!
• Christmas: Is a time for family, for rest. We’ll operate with a skeleton management team over the festive period to ensure all employees get the rest & chocolate-eating-time that they deserve.

Our Culture

Our founding team has done the agency grind. The sleepless nights. The ‘work hard, play hard’ hustle culture. Yes, it was fun. Yes, it gets results. But it’s not sustainable in the long term, and it’s not how we believe the agency model should work.

We strongly believe in being the best that we can be. We believe in delivering best-in-class work that we can all be proud of; that we can all derive fulfilment from.

And to do this, we need a stable, inclusive, conscientious environment. One where rest isn’t frowned upon.

We’re ambitious though. We work hard. We want to be radically candid, deeply curious, and fast but considered. We always strive for self improvement, and we do it as a team.

Our promise to you is to ensure that delivery of world-class work comes with world-class support, training, rest, and cookies.