On Trade Controller

On Trade Controller – Premium Gin Brand – Nationwide – Up to £70k

My client is an established and highly recommended Premium Spirit brand taking over the industry. This company was founded by a well-known personality and boasts a fantastic range of products, a truly incredible liquid and an exciting sustainability message. The presence of this product covers On and Off trade, with emphasis on the luxury market.

As the On Trade Controller for this brand you will be responsible for managing and executing all Sales Strategies at a Senior level within the business. The On Trade Controller will be directly responsible for revenue growth, expansion of the business and developing the market presence. The On Trade Controller will be pivotal in driving sales across the National and Multiple groups!

The ideal On Trade Controller will come from a background in luxury spirits, experience in managing RTM relationships and building the presence across the On Trade.

The On Trade Controller responsibilities:

• Delivering on a Sales Strategy which aligns with company goals and growth.
• Manage relationships with the On Trade and building upon existing connections.
• Identify marketing opportunities, establish competitor analysis and implement sales campaigns
• Seeking and securing new business, maintaining current relationships and managing P&L in a commodity driven environment.
• Forecasting, budgeting and providing competitor analysis; reporting direct to Founders.
• Monitor and maximize on Sales performance.

The ideal On Trade Controller Candidate:

• Minimum of 3-5 years' experience in a Senior Sales role within the drink industry.
• Proven track record in managing National Account and Multiples in the On Trade.
• Experience working with established products with strong branding and market share.
• Passion for the drinks industry and continually up to date on news and trends
• Ambitious and driven on all areas of sales and client development
• Strong communication skills – able to work in a team or independently.

If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment /

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