Head of Brand Marketing

Our big retail client based in West Midlands is looking for a head brand marketing. They are looking for a brand / customer marketing specialist with a consumer background (ideally retail / leisure / hospitality). This role will not be suitable if your experience is B2B / FS etc.

As the Head of Brand and Customer Experience, you will be responsible for developing and executing strategies for their brands that enhance the visibility, reputation, and customer experience across all channels ensuring their retail business provides exceptional customer service and positive interactions between customers and their brand.

The Head of Brand and Customer is responsible for crafting and evolving the brand strategy, including defining brand values, positioning, and messaging.

The Head of Brand and Customer Experience should work on understanding customer needs, preferences, and pain points to shape the overall customer journey

You will also be responsible for overseeing the creation of compelling and relevant content that resonates with the target audience. This content can be in the form of advertising, social media posts, blog articles, videos, and more.

Requirements:

• Proven track record of developing and implementing successful brand and communication strategies.
• Strong leadership and team management skills.
• Excellent written and verbal communication abilities.
• Ability to analyse data and use insights to drive decision-making.

In return you will work with a really progressive business, with amazing working relationships and will have the opportunity to really shine.